What online shopping sites would be commonly used by Icelanders?
Amazon? If so, which one: USA, UK, Canada, other?
Is there a culture of gift card giving in Iceland? Do local businesses sell gift cards?
Would an online giftcard market work in Iceland? (Like this one: http://www.cardhub.com/us/gift-card-exchange/)
Would people buy Amazon gift cards online with AUR, if they received a discount from face value?