I think a lot of people (mostly women and teen) would enjoy some fancy wallet options. For my part, i think that a very user friendly wallet would be welcomed sometime in the future. Like pulling out the geeky aspect of the actual wallets out there. Big buttons, understandable adresses/balances (send to mom, received from Jon, my pay), and visual and auditive stuff helping to get it instantly.
Just an exemple. I've plenty of young employes, they all have cellphone obv. They all enjoy to set their ringtones depending who is calling. It's worthless, but still they like to game with it. Why would it be different with an electronic wallet ?