Craig, with the idea of somewhat hidding AUR within a payment processing method, I think we hide one of the better selling point Polarbear just pointed it out : Aur as a way to get rid of fiat manipulations and banking behavior. It's a tricky subject (you don't want to creative powerful enemy, but in same time this is trully what it is, and for me it's the strongest Aur point). I am not in to save processing fees. This is collateral bonus. I know merchands and people will enjoy the saving, but the volatility of market, the security flaws etc are not compensated by the 17 isk saved per transaction.
Reality is (from my standpoint), by accepting/using AUR :
- You support an alternative to controlled and centralized fiat.
- You say ''IT'S ENOUGHT'' !
- You are ''up to date'' with technology progress.
- You save fees.
- Unless fiat money, there is a strong possibility that your AUR will gain a lot of value if used mainstraim in iceland, so you have another strong incentive to share around, to support, to develop around.
People have to know at first that they are taking a risk. It's not ''investment'' - but somewhat it is. You invest in a better economy, both personnal and global. Last thing I would want is Hermann/Petur/Hlynur selling AUR as a payment method, then the network collapse and they are pointed out with criminal charges etc.
My approach would be in line with these points.
1) Launch exchange, new code, new payment processor, and use icelandic coverage to point to Aur websites. Such website would explain pretty clearly ''what-why-how'' with article, videos, forums.
2) Share it all outside Iceland with paid press release, paid social media news services, + our own channels.
3) Would invite all interested icelandic people to join Aur Foundation right away from this buzz.
5) Would start right away a huge icelandic and internatinal campaign around the theme ''Bring back Aur to iceland'' and ''Export iceland'', that is, using Foundation fund to offer some incentive for merchands to sell goods to foreigners for AUR. Iceland is ''cool'' for most foreigners - and there is some good local product people would be happy to pay AUR for. So merchand would sell stuff, foreigners would get stuff, and AUR would slowly get back to iceland. Would have a collateral bonus, AUR would be more available in iceland (good for use) and less outside (good for price).
6) Conferences + Foundation meeting. Hlynur/Petur/Hermann should set some conference right away, getting the best out of the newly created awareness. ''How to use Aur'', ''Why to use Aur''. ''How to get involved''. ''What are the risks''. Etc. Informal and interactive conferences, on top of Foundation meeting with people wanting to be part of the journey.
7) Outside iceland, information control throught our channels. Sharing links (icelandic coverage, conference, website article, videos, etc). Getting people involved (slack groups, forum). Action will come by itself.
What Craig propose would be great but would need millions of funding to get a good and secure network (ripple lab like). I would rather push the ideology of AUR instead of technology of AUR.